{"id":756,"date":"2020-03-18T09:13:48","date_gmt":"2020-03-18T08:13:48","guid":{"rendered":"https:\/\/participationfactory.com\/?p=756"},"modified":"2020-03-18T09:13:48","modified_gmt":"2020-03-18T08:13:48","slug":"rozhovor-se-sefem-mobilniho-rozhlasu-ondrejem-svrckem","status":"publish","type":"post","link":"https:\/\/participationfactory.com\/cs\/rozhovor-se-sefem-mobilniho-rozhlasu-ondrejem-svrckem\/","title":{"rendered":"Mobiln\u00ed rozhlas: ob\u010dan\u00e9 se registruj\u00ed 15x v\u00edc ne\u017e obvykle"},"content":{"rendered":"

Spole\u010dnost Neogenia je se sv\u00fdm produktem Mobiln\u00ed rozhlas jednou z nejv\u00edce viditeln\u00fdch firem, jejich\u017e \u0159e\u0161en\u00ed obce v souvislosti se sou\u010dasnou situac\u00ed vyu\u017e\u00edvaj\u00ed. Spole\u010dnost te\u010f produkt nab\u00edz\u00ed pro radnice zdarma. Zeptali jsme se \u0161\u00e9fa Mobiln\u00edho rozhlasu Ond\u0159eje \u0160vr\u010dka:\u00a0<\/strong><\/h4>\n

 <\/p>\n

V jak\u00e9m nasazen\u00ed te<\/span>\u010f <\/span>pracujete?\u00a0<\/span><\/p>\n

Pracujeme prakticky non-stop. Z<\/span>\u0159<\/span>izujeme des\u00edtky nov\u00fdch \u00fa<\/span>\u010d<\/span>t<\/span>\u016f <\/span>pro samospr\u00e1vy denn<\/span>\u011b<\/span>. Nechali jsme ve firm<\/span>\u011b <\/span>jen 5 lid\u00ed a plat\u00ed pro n<\/span>\u011b <\/span>striktn\u00ed hygienick\u00e1 pravidla. Zbytek je na home-office. Pro n\u00e1s je to te<\/span>\u010f <\/span>absolutn\u00ed nasazen\u00ed, rozhodn<\/span>\u011b <\/span>nejv<\/span>\u011b<\/span>t\u0161\u00ed od za<\/span>\u010d<\/span>\u00e1tku firmy. Grafik zakl\u00e1d\u00e1 \u00fa<\/span>\u010d<\/span>ty, lidi z marketingu zakl\u00e1daj\u00ed \u00fa<\/span>\u010d<\/span>ty, pod\u00edlej\u00ed se v\u0161ichni. Kdy\u017e se n\u00e1m m<\/span>\u011b<\/span>sto ozve, sna\u017e\u00edme se, aby mohli registrovat ob<\/span>\u010d<\/span>any do syst\u00e9mu b<\/span>\u011b<\/span>hem n<\/span>\u011b<\/span>kolika hodin.\u00a0<\/span><\/p>\n

 <\/p>\n

V <\/span>\u010d<\/span>em konkr\u00e9tn<\/span>\u011b <\/span>produkt spo<\/span>\u010d<\/span>\u00edv\u00e1?\u00a0<\/span><\/p>\n

N\u00e1\u0161 n\u00e1stroj usnad<\/span>\u0148<\/span>uje krizovou komunikaci. V <\/span>\u010c<\/span>R a na Slovensku nab\u00edz\u00edme te<\/span>\u010f <\/span>produkt zdarma – pom\u00e1h\u00e1 samospr\u00e1v\u00e1m l\u00e9pe sd\u00edlet informace ob<\/span>\u010d<\/span>an<\/span>\u016f<\/span>m. <\/span>Jedn\u00e1 se o p<\/b>\u0159<\/span>ed\u00e1v\u00e1n\u00ed opat<\/b>\u0159<\/span>en\u00ed vl\u00e1dy sm<\/b>\u011b<\/span>rem k ve<\/b>\u0159<\/span>ejnosti, obce informuj\u00ed nap<\/b>\u0159<\/span>\u00edklad o tom kde jsou k dispozici rou<\/b>\u0161<\/span>ky, pomoc\u00ed n\u00e1s organizuj\u00ed n\u00e1bor dobrovoln\u00edk<\/b>\u016f<\/span>, po<\/b>\u0159<\/span>\u00e1daj\u00ed se r<\/b>\u016f<\/span>zn\u00e9 ankety, atd. <\/b>Jsou to takov\u00e9 ty akutn\u00ed informace lok\u00e1ln\u00edho charakteru. Registrovan\u00fdm ob<\/span>\u010d<\/span>an<\/span>\u016f<\/span>m m<\/span>\u016f<\/span>\u017ee samospr\u00e1va pos\u00edlat smsky, hlasov\u00e9 zpr\u00e1vy, zpr\u00e1vy do aplikace nebo emaily. Placen\u00e9 jsou jen smsky.\u00a0<\/span><\/p>\n

 <\/p>\n

Jak\u00fd je o slu\u017ebu z\u00e1jem ze strany samospr\u00e1v a hlavn<\/span>\u011b <\/span>ob<\/span>\u010d<\/span>an<\/span>\u016f<\/span>?\u00a0<\/span><\/p>\n

Jen za v<\/span>\u010d<\/span>erej\u0161ek jsme Mobiln\u00ed rozhlas nasadili v 35 nov\u00fdch samospr\u00e1v\u00e1ch a z\u00e1jem d\u00e1l roste ka\u017ed\u00fdm dnem. Oz\u00fdvaj\u00ed se n\u00e1m mal\u00e9 obce i krajsk\u00e1 m<\/span>\u011b<\/span>sta, pra\u017esk\u00e9 i brn<\/span>\u011b<\/span>nsk\u00e9 m<\/span>\u011b<\/span>stsk\u00e9 <\/span>\u010d<\/span>\u00e1sti. V posledn\u00edch dnech p<\/span>\u0159<\/span>es n\u00e1\u0161 syst\u00e9m chod\u00ed <\/span>600 – 700 tis\u00edc sms zpr\u00e1v denn<\/b>\u011b<\/span>. Emaily a notifikace nepo<\/span>\u010d<\/span>\u00edt\u00e1m. Registrace se zvedly na <\/span>5 – 7 tis\u00edc lid\u00ed denn<\/b>\u011b<\/span>. B<\/span>\u011b<\/span>\u017en<\/span>\u011b <\/span>to b\u00fdv\u00e1 300 nebo 400.\u00a0<\/span><\/p>\n

 <\/p>\n

Zvl\u00e1daj\u00ed se podle V\u00e1s samospr\u00e1vy na tento styl komunikace adaptovat?\u00a0<\/span><\/p>\n

Rozhodn<\/span>\u011b<\/span>. Prakticky samospr\u00e1vy te<\/span>\u010f <\/span>ne<\/span>\u0159<\/span>e\u0161\u00ed nic jin\u00e9ho. Utlumuj\u00ed fungov\u00e1n\u00ed a komunikace je te<\/span>\u010f <\/span>to nejd<\/span>\u016f<\/span>le\u017eit<\/span>\u011b<\/span>j\u0161\u00ed. P<\/span>\u0159<\/span>ed kriz\u00ed moc nem<\/span>\u011b<\/span>li \u00fa<\/span>\u0159<\/span>edn\u00edci a politici n<\/span>\u011b<\/span>co podobn\u00e9ho zav\u00e1d<\/span>\u011b<\/span>t, ned\u00e1vali tomu pozornost, p<\/span>\u0159<\/span>itom v pr<\/span>\u016f<\/span>zkumech n\u00e1m u\u017e tehdy ob<\/span>\u010d<\/span>an\u00e9 v 90% uv\u00e1d<\/span>\u011b<\/span>lo, \u017ee\u00a0<\/span><\/p>\n

by uv\u00edtali v\u00edc zpr\u00e1v z m<\/span>\u011b<\/span>sta. Te<\/span>\u010f <\/span>se to logicky m<\/span>\u011b<\/span>n\u00ed. Je nutn\u00e9 uv\u00e9st, \u017ee dob<\/span>\u0159<\/span>e se adaptuj\u00ed i senio<\/span>\u0159<\/span>i – <\/span>\u010d<\/span>asto jsou nejvd<\/span>\u011b\u010d<\/span>n<\/span>\u011b<\/span>j\u0161\u00ed skupinou. Smartphony u\u017e pro n<\/span>\u011b <\/span>nejsou p<\/span>\u0159<\/span>ek\u00e1\u017ekou. V n<\/span>\u011b<\/span>kolika m<\/span>\u011b<\/span>stech importujeme te<\/span>\u010f <\/span>kontakty pr\u00e1v<\/span>\u011b <\/span>t\u00e9to skupiny, aby se dala oslovit p<\/span>\u0159<\/span>\u00edmo skrze telefony. Zjednodu\u0161en<\/span>\u011b \u0159<\/span>e<\/span>\u010d<\/span>eno, cht<\/span>\u011b<\/span>j\u00ed ofici\u00e1ln\u00ed vzkazy p<\/span>\u0159<\/span>\u00edmo od starosty.\u00a0<\/span><\/p>\n

 <\/p>\n

Pracujete i na n<\/span>\u011b<\/span>jak\u00fdch nov\u00fdch funkcionalit\u00e1ch?\u00a0<\/span><\/p>\n

Vyvinuli jsme te<\/span>\u010f <\/span>pro m<\/span>\u011b<\/span>sto Most jednu novou v<\/span>\u011b<\/span>c a nab\u00eddneme ji samoz<\/span>\u0159<\/span>ejm<\/span>\u011b <\/span>v\u0161em. <\/span>Budou to online dotazy pro veden\u00ed samospr\u00e1v o v\u00fdvoji korona viru<\/b>. Ob<\/span>\u010d<\/span>an\u00e9 se budou moct pt\u00e1t, jestli m<\/span>\u016f<\/span>\u017eou vych\u00e1zet ven, co maj\u00ed d<\/span>\u011b<\/span>lat, jestli pojede mhd. Jde o takov\u00e9 online call centrum. Pracovn\u00edci m<\/span>\u011b<\/span>sta budou informovat bu<\/span>\u010f <\/span>ve vl\u00e1kn<\/span>\u011b <\/span>neve<\/span>\u0159<\/span>ejn\u00e9m, nebo ve<\/span>\u0159<\/span>ejn\u00e9m, aby to mohli vid<\/span>\u011b<\/span>t v\u0161ichni.\u00a0<\/span><\/p>\n

 <\/p>\n

Kdy bezplatnou nab\u00eddku vypnete?\u00a0<\/span><\/p>\n

Mysl\u00edm, \u017ee tu nab\u00eddku nevypneme u\u017e nikdy. Rozhodli jsme se, \u017ee pokud m<\/span>\u011b<\/span>sta budou pot<\/span>\u0159<\/span>eba komunikovat v <\/span>\u010d<\/span>asech jak\u00e9koliv krize, budou to m\u00edt v\u017edy zdarma. Kdy\u017e se rozhodnou n\u00e1\u0161 produkt vyu\u017e\u00edvat i jinak, budeme se domlouvat na zpoplatn<\/span>\u011b<\/span>n\u00ed.\u00a0<\/span><\/p>\n

 <\/p>\n

M\u00e1te pocit \u017ee sou<\/span>\u010d<\/span>asn\u00e1 situace dlouhodob<\/span>\u011b <\/span>zm<\/span>\u011b<\/span>n\u00ed vztah samospr\u00e1v k digit\u00e1ln\u00edm platform\u00e1m?\u00a0<\/span><\/p>\n

Jestli m<\/span>\u016f<\/span>\u017eu mluvit za n\u00e1\u0161 obor, tak jsem p<\/span>\u0159<\/span>esv<\/span>\u011b<\/span>d<\/span>\u010d<\/span>en\u00fd, \u017ee nejen v <\/span>\u010c<\/span>R, ale glob\u00e1ln<\/span>\u011b <\/span>doch\u00e1z\u00ed k uv<\/span>\u011b<\/span>dom<\/span>\u011b<\/span>n\u00ed si, \u017ee je nutn\u00e9 dramaticky zm<\/span>\u011b<\/span>nit komunikaci s ob<\/span>\u010d<\/span>any. M<\/span>\u011b<\/span>n\u00ed se forma, postupy a n\u00e1stroje. Jsem r\u00e1d \u017ee n\u00e1\u0161 syst\u00e9m funguje bez probl\u00e9mu. Nezaznamenali jsme v posledn\u00edch t\u00fddnech \u017e\u00e1dn\u00fd ot<\/span>\u0159<\/span>es nebo zpomalen\u00ed a to m<\/span>\u011b <\/span>t<\/span>\u011b<\/span>\u0161\u00ed. Nejv<\/span>\u011b<\/span>t\u0161\u00ed radost ale m\u00e1m z toho, \u017ee te<\/span>\u010f <\/span>dok\u00e1\u017eeme prakticky pomoct.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Spole\u010dnost Neogenia je se sv\u00fdm produktem Mobiln\u00ed rozhlas jednou z nejv\u00edce viditeln\u00fdch firem, jejich\u017e \u0159e\u0161en\u00ed obce v souvislosti se sou\u010dasnou situac\u00ed vyu\u017e\u00edvaj\u00ed. Spole\u010dnost te\u010f produkt nab\u00edz\u00ed pro radnice zdarma. Zeptali jsme se \u0161\u00e9fa Mobiln\u00edho rozhlasu Ond\u0159eje \u0160vr\u010dka:\u00a0   V jak\u00e9m nasazen\u00ed te\u010f pracujete?\u00a0 Pracujeme prakticky non-stop. Z\u0159izujeme des\u00edtky nov\u00fdch \u00fa\u010dt\u016f pro samospr\u00e1vy denn\u011b. Nechali jsme […]<\/p>\n","protected":false},"author":2,"featured_media":755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nMobiln\u00ed rozhlas: ob\u010dan\u00e9 se registruj\u00ed 15x v\u00edc ne\u017e obvykle - Participation Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/participationfactory.com\/cs\/rozhovor-se-sefem-mobilniho-rozhlasu-ondrejem-svrckem\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobiln\u00ed rozhlas: ob\u010dan\u00e9 se registruj\u00ed 15x v\u00edc ne\u017e obvykle - Participation Factory\" \/>\n<meta property=\"og:description\" content=\"Spole\u010dnost Neogenia je se sv\u00fdm produktem Mobiln\u00ed rozhlas jednou z nejv\u00edce viditeln\u00fdch firem, jejich\u017e \u0159e\u0161en\u00ed obce v souvislosti se sou\u010dasnou situac\u00ed vyu\u017e\u00edvaj\u00ed. Spole\u010dnost te\u010f produkt nab\u00edz\u00ed pro radnice zdarma. Zeptali jsme se \u0161\u00e9fa Mobiln\u00edho rozhlasu Ond\u0159eje \u0160vr\u010dka:\u00a0   V jak\u00e9m nasazen\u00ed te\u010f pracujete?\u00a0 Pracujeme prakticky non-stop. Z\u0159izujeme des\u00edtky nov\u00fdch \u00fa\u010dt\u016f pro samospr\u00e1vy denn\u011b. 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Spole\u010dnost te\u010f produkt nab\u00edz\u00ed pro radnice zdarma. Zeptali jsme se \u0161\u00e9fa Mobiln\u00edho rozhlasu Ond\u0159eje \u0160vr\u010dka:\u00a0   V jak\u00e9m nasazen\u00ed te\u010f pracujete?\u00a0 Pracujeme prakticky non-stop. Z\u0159izujeme des\u00edtky nov\u00fdch \u00fa\u010dt\u016f pro samospr\u00e1vy denn\u011b. 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